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Mayfair Equity Partners Selects iLEVEL for Portfolio Monitoring

The largest debut fund in the United Kingdom in years will utilize iLEVEL to monitor their portfolio

iLEVEL, the leading portfolio monitoring, analytics and data management platform for the global private capital markets, has been selected by Mayfair Equity Partners to establish a strong portfolio management and investor relations process for its inaugural fund.  Mayfair Equity Partners is a buyout and growth capital investor providing capital to dynamic businesses in the TMT and Consumer sectors.

“At Mayfair, we require a best-in-class solution that will optimize our internal portfolio monitoring and reporting processes and will support us as we scale across multiple funds,” said Waqqas Ahmad, Partner at Mayfair Equity Partners. “iLEVEL is a platform that is designed specifically for our asset class and we are extremely impressed with its ease of use and the quality of display at both the individual company level and on an aggregated portfolio basis.”

“iLEVEL has become an integral part of the infrastructure of new funds when they launch, as managers continue to put a large emphasis on managing their data effectively for both investment decisions and communication with their LPs,” said Melissa Ferraz, Vice President EMEA Client Development of iLEVEL. “We are thrilled to work with Mayfair Equity Partners and that iLEVEL continues to be the portfolio monitoring platform of choice in Europe.”

In the past year, iLEVEL saw a 700% increase in its European client base, adding 16 clients since opening the EMEA location in 2013, for a total of 18 companies using the platform in EMEA. As a result of this growth, iLEVEL has tripled the size of its EMEA team covering all functional areas including sales, pre-sales support, post-sales services, support and training.

The number of firms on iLEVEL has doubled in the past year and includes alternative investment firms of varying sizes that employ a wide range of investment strategies including Private Equity, Real Estate, Credit and Venture Capital. Leading LPs and Funds of Funds are also adopting iLEVEL. More than 5,500 iLEVEL users span the globe, tracking over a billion data points across nearly 50,000 portfolio companies.

About Mayfair Equity Partners
Mayfair Equity Partners is a buyout and growth capital investor providing capital to dynamic businesses in the TMT and Consumer sectors. Its primary focus is on building strong partnerships with exceptional management teams. Mayfair is an investor in Ovo Energy, one of the UK’s leading independent suppliers of domestic energy, and Fox International, Europe’s largest privately owned fishing tackle company. For more information, visit


About Ipreo

Ipreo is a leading global provider of financial services technology, data, and analytical services, supporting all participants in the capital-raising process including sell-side professionals, finance officers at private and public companies, institutional investors, and asset managers. Ipreo’s solutions for private capital markets are the premier choice for the private capital industry to address growing pressures for transparency and regulatory compliance. Our full range of products offers solutions for portfolio assessment, valuations, investor reporting, operating metrics, or investment performance. Ipreo is private-equity held by Blackstone and Goldman Sachs Merchant Banking Division, and has more than 1,100 employees serving clients in every major financial hub around the world. Learn more at


Press Contact for Ipreo:
Lauren Weiner

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