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Ipreo Launches Quantitative Online Targeting Solution

BuysideIQ targeting functionality seamlessly integrated into BD Corporate

New York – February 16, 2011 – Ipreo, a leading global provider of market intelligence and productivity solutions to corporations and investment banks, announced the integration of BuysideIQ into Ipreo’s BD Corporate IR workflow platform.

The combined platform seamlessly integrates Ipreo’s preeminent Bigdough database of institutional contacts, profiles, and investor communications solution, with BuysideIQ’s global targeting metrics and proprietary matching technology.

“The BuysideIQ targeting functionality has been incorporated throughout the BD Corporate application, allowing users to perform targeting-related activities in complete alignment with their natural investor relations workflow,” said O’Hara Macken, Managing Director of Global Products and Applications at Ipreo. “Rather than separating these functions, IR clients benefit from intuitive integration between targeting analysis results, investor profiles, ownership data and their contact management system.”

Ipreo acquired BuysideIQ in May 2010. BuysideIQ founder Brendan Fitzpatrick now manages the online targeting business. “The integrated service provides numerous software and content enhancements to clients – a direct result of the synergies between the two applications,” said Fitzpatrick. “I’m very pleased that what we had envisioned at the time of the transaction is now reality.” Migrations to the enhanced platform are nearly complete.

Ipreo’s Investor Targeting offering includes the BuysideIQ online solution (now available through BD Corporate), as well as Premium Targeting & Analytics: a full-service, research-based targeting service performed by an experienced team of analysts.

About Ipreo

Ipreo is a global leader in providing market intelligence, data, and technology solutions to all participants in the global capital markets, including sell-side banks, publicly traded companies, and buy-side institutions. By combining state-of-the-art new issuance systems with the premier global financial and investor data, Ipreo enables our capital markets clients to execute deals more efficiently, maximizing time and resources. Our applications include end-to-end bookbuilding systems, roadshow & conference management platforms, and electronic document delivery. Additionally, Ipreo’s suite of investor prospecting and CRM solutions offers the most accurate and comprehensive institutional contacts data and profiles in the industry. Ipreo is the only financial services provider to offer solutions across all asset classes for the Equity, Fixed Income, Municipal, and Syndicated Loan markets. Ipreo is a KKR portfolio company with nearly 700 employees supporting clients in every major financial center around the world. For more information, please go to


Press Contacts:

  • For Ipreo
  • Kate McKay
  • Managing Director, Global Marketing & Communications
  • 212.849.5060
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