Online targeting firm extends Ipreo’s investor targeting and analytics offering
New York – May 18, 2010 – Ipreo, a premier global provider of market intelligence and productivity solutions to corporations and investment banks, announced that it has acquired BuysideIQ, a leading provider of online investor targeting solutions.
The addition of BuysideIQ will serve as a complement to Ipreo’s analyst-based Premium Analytics service that clients utilize today. The Premium Analytics service will continue as a core offering, leveraging the expertise and the consultative structure of Ipreo’s analytics team. The BuysideIQ acquisition will add an online targeting product – known for its ease of use, speed, and accuracy – to Ipreo’s suite of investor relations services.
Bill Sherman, EVP and Managing Director of Global Data Strategy and Analytics at Ipreo said, “This acquisition is consistent with the Ipreo approach of offering corporate issuers a choice of products that best fit their development stage and investor relations goals. We’re very pleased to be able to complement our hands-on targeting services with an online offering of BuysideIQ’s quality & reputation.”
Brendan Fitzpatrick, Founder and President of BuysideIQ, joins the Ipreo team as Head of Online Targeting, bringing close to 15 years of investor relations experience with a focus on investor targeting and product development to the firm.
“The experience of Ipreo’s management team and the firm’s reputation for high quality service are unmatched in the industry,” said Fitzpatrick. “I’m delighted to be able to combine the BuysideIQ solution with Ipreo’s high-caliber analyst-based targeting services.”
Over the next several months the firm will be further integrating BuysideIQ into Ipreo’s BD suite of products, to allow clients the maximum benefit of Ipreo’s industry-leading Bigdough institutional database, while retaining the user experience of the online product.
Ipreo is a global leader in providing market intelligence, data, and technology solutions to all participants in the global capital markets, including sell-side banks, publicly traded companies, and buy-side institutions. By combining state-of-the-art new issuance systems with the premier global financial and investor data, Ipreo enables our capital markets clients to execute deals more efficiently, maximizing time and resources. Our applications include end-to-end bookbuilding systems, roadshow & conference management platforms, and electronic document delivery. Additionally, Ipreo’s suite of investor prospecting and CRM solutions offers the most accurate and comprehensive institutional contacts data and profiles in the industry. Ipreo is the only financial services provider to offer solutions across all asset classes for the Equity, Fixed Income, Municipal, and Syndicated Loan markets. Ipreo is a KKR portfolio company with nearly 700 employees supporting clients in every major financial center around the world. For more information, please go to ipreo.com.
- For Ipreo
- Kate McKay
- Managing Director, Global Marketing & Communications